The new route mainly targets tourist traffic to Victoria Falls whilst also strengthening Kenya Airways' presence in Africa.The lack of strong national carriers in the southern region has created an opportunity for KQ to connect passengers from these countries to other cities in Africa and beyond. The main competitors in the region include South African Airways and Ethiopian Airways. Both airlines already serve Zambia with Ethiopian Airways expected to launch flights to Ndola later this year. (Ndolais the third largest city and commercial capital of Zambia).
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